head-to-head · ai tracker
two tools, one question — answered with daily search-interest data across 85 countries.
Right now the world searches for Meta AI more: 1.2% of global AI-tool search interest this week versus 0.5% for Microsoft Copilot — a lead of 0.7pp. Country-by-country, Meta AI is the preferred pick in 28 of the 85 tracked countries and Microsoft Copilot in 38. share of Google search interest — relative preference, not usage counts.
updated 2026-07-23 · refreshed daily
01 · the two-horse race
weekly, 2025-07-13 → 2026-07-19. share of Google search interest — relative preference, not usage counts.
02 · momentum
share moves from daily snapshots, side by side. share of Google search interest — relative preference, not usage counts — history accumulates from Jul 7, 2026.
03 · who prefers what
every country compared on its own shares; ranked by margin. share of Google search interest — relative preference, not usage counts.
| # | country | Meta AI | Microsoft Copilot | margin |
|---|---|---|---|---|
| 1 | 🇰🇷 South Korea | 3.0% | 0.6% | +2.4pp |
| 2 | 🇫🇮 Finland | 1.0% | 0.0% | +1.0pp |
| 3 | 🇯🇴 Jordan | 1.0% | 0.0% | +1.0pp |
| 4 | 🇳🇴 Norway | 1.0% | 0.0% | +1.0pp |
| 5 | 🇸🇪 Sweden | 1.0% | 0.0% | +1.0pp |
| 6 | 🇺🇦 Ukraine | 1.0% | 0.0% | +1.0pp |
| 7 | 🇧🇩 Bangladesh | 0.9% | 0.0% | +0.9pp |
| 8 | 🇳🇿 New Zealand | 0.9% | 0.0% | +0.9pp |
| # | country | Microsoft Copilot | Meta AI | margin |
|---|---|---|---|---|
| 1 | 🇦🇺 Australia | 0.8% | 0.0% | +0.8pp |
| 2 | 🇧🇪 Belgium | 0.7% | 0.0% | +0.7pp |
| 3 | 🇵🇹 Portugal | 0.5% | 0.0% | +0.5pp |
| 4 | 🇪🇸 Spain | 0.5% | 0.0% | +0.5pp |
| 5 | 🇨🇳 China | 0.4% | 0.0% | +0.4pp |
| 6 | 🇿🇦 South Africa | 0.4% | 0.0% | +0.4pp |
| 7 | 🇬🇧 United Kingdom | 1.1% | 0.8% | +0.3pp |
| 8 | 🇬🇭 Ghana | 0.3% | 0.0% | +0.3pp |
country links open that country’s full AI-preference page. updated 2026-07-23.
faq
Globally, yes — Meta AI holds 1.2% of AI-tool search interest this week versus Microsoft Copilot's 0.5%, a lead of 0.7pp. Meta AI is also the preferred pick in 28 of the 85 tracked countries, against 38 for Microsoft Copilot. This measures share of Google search interest — relative preference, not usage counts.
Microsoft Copilot out-searches Meta AI in 38 of the 85 tracked countries — most strongly in Australia (0.8% vs 0.0%), Belgium (0.7% vs 0.0%), Portugal (0.5% vs 0.0%). The full country split is in the tables above and refreshes daily.
Over the last 30 days Meta AI's global search share moved -0.4pp and Microsoft Copilot's -0.1pp — so Microsoft Copilot has the better momentum right now. Day-to-day search share is noisy; read short windows as weather, not climate.
go deeper: Meta AI stats · Microsoft Copilot stats · all 26 tools on one chart.