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🇮🇹 IT · ai tracker

AI in Italy — which tools does it prefer?

Italy’s whole AI diet, ranked and refreshed daily — every tracked tool’s share of the country’s search interest.

73.6%
ChatGPT — the leader
of Italy’s AI searches
12.6%
Gemini — runner-up
rank #2 in Italy
12.6%
Gemini
the pick beyond ChatGPT
20
tools with signal
of 26 tracked · this week

Italy’s AI-tool searches go first to ChatGPT — 73.6% of the country’s AI search interest this week, versus 74.4% for ChatGPT worldwide (-0.8pp below the global figure). Gemini is second at 12.6%, and beyond ChatGPT the local favourite is Gemini (12.6%). 20 of the 26 tracked tools register measurable interest here. share of Google search interest — relative preference, not usage counts.

updated 2026-10-05 · search-share data through Oct 2, 2026 · refreshed daily

01 · the ranking

every tracked tool, ranked by Italy’s preference

share of Google search interest — relative preference, not usage counts.

all 26 tools in Italy — baked in daily

#toolcompanyshare in Italyglobal
1ChatGPTOpenAI73.6%74.4%
2GeminiGoogle12.6%9.6%
3ClaudeAnthropic4.0%4.1%
4NotebookLMGoogle2.3%1.6%
5GrokxAI1.8%2.1%
6QwenAlibaba1.0%0.7%
7DeepSeekDeepSeek0.9%2.1%
8Meta AIMeta0.9%1.1%
9Character.AICharacter0.5%0.9%
10SunoSuno0.4%0.3%
11PerplexityPerplexity0.3%0.3%
12Microsoft CopilotMicrosoft0.3%0.3%
13Janitor AIJanitorAI0.3%0.5%
14ElevenLabsElevenLabs0.3%0.5%
15MidjourneyMidjourney0.2%0.2%
16GitHub CopilotGitHub0.2%0.2%
17Leonardo.AiCanva0.1%0.2%
18KimiMoonshot AI0.1%0.1%
19MistralMistral AI0.1%0.0%
20ReplitReplit0.1%0.2%
21CursorAnysphere0.0%0.2%
22RunwayRunway0.0%0.2%
23SoraOpenAI0.0%0.1%
24PoeQuora0.0%0.0%
25LumaLuma AI0.0%0.0%
26VeoGoogle0.0%0.2%

share of Google search interest — relative preference, not usage counts. 0.0% means the tool rounds to zero here — not that nobody searches for it. tool links open each tool’s stats page.

02 · the timeline

how Italy’s preferences moved

daily share per tool from the snapshot archive. share of Google search interest — relative preference, not usage counts — history accumulates from Jul 7, 2026.

03 · momentum

1d / 7d / 30d moves in Italy

which tools are gaining and losing ground here. share of Google search interest — relative preference, not usage counts.

faq

questions people ask about AI in Italy

Which AI is most popular in Italy?

ChatGPT — it takes 73.6% of Italy's AI-tool search interest this week; Gemini is second at 12.6%. Shares measure relative Google search interest — preference, not usage counts.

Which AI does Italy prefer beyond ChatGPT?

Gemini: setting ChatGPT aside, it is Italy's strongest AI preference at 12.6% of the country's AI-tool searches — rank #2 overall.

How does Italy compare with the rest of the world?

ChatGPT's share in Italy is 73.6% versus 74.4% worldwide — 0.8pp below its global figure. The full 26-tool ranking above is rebuilt every day from fresh Google Trends data.

slice it yourself: Italy in the compare deep-dive · developer scene: Italy on the adoption map · raw history: series/IT.json.