🇬🇧 GB · ai tracker
United Kingdom’s whole AI diet, ranked and refreshed daily — every tracked tool’s share of the country’s search interest.
United Kingdom’s AI-tool searches go first to ChatGPT — 77.6% of the country’s AI search interest this week, versus 74.4% for ChatGPT worldwide (+3.2pp above the global figure). Claude is second at 5.6%, and beyond ChatGPT the local favourite is Claude (5.6%). 25 of the 26 tracked tools register measurable interest here. share of Google search interest — relative preference, not usage counts.
updated 2026-10-05 · search-share data through Oct 2, 2026 · refreshed daily
01 · the ranking
share of Google search interest — relative preference, not usage counts.
| # | tool | company | share in United Kingdom | global |
|---|---|---|---|---|
| 1 | ChatGPT | OpenAI | 77.6% | 74.4% |
| 2 | Claude | Anthropic | 5.6% | 4.1% |
| 3 | Gemini | 5.2% | 9.6% | |
| 4 | Grok | xAI | 2.6% | 2.1% |
| 5 | Character.AI | Character | 1.3% | 0.9% |
| 6 | Microsoft Copilot | Microsoft | 1.1% | 0.3% |
| 7 | DeepSeek | DeepSeek | 0.9% | 2.1% |
| 8 | Meta AI | Meta | 0.9% | 1.1% |
| 9 | Qwen | Alibaba | 0.9% | 0.7% |
| 10 | NotebookLM | 0.7% | 1.6% | |
| 11 | ElevenLabs | ElevenLabs | 0.6% | 0.5% |
| 12 | GitHub Copilot | GitHub | 0.4% | 0.2% |
| 13 | Janitor AI | JanitorAI | 0.4% | 0.5% |
| 14 | Suno | Suno | 0.3% | 0.3% |
| 15 | Replit | Replit | 0.3% | 0.2% |
| 16 | Perplexity | Perplexity | 0.2% | 0.3% |
| 17 | Midjourney | Midjourney | 0.2% | 0.2% |
| 18 | Cursor | Anysphere | 0.1% | 0.2% |
| 19 | Leonardo.Ai | Canva | 0.1% | 0.2% |
| 20 | Runway | Runway | 0.1% | 0.2% |
| 21 | Sora | OpenAI | 0.1% | 0.1% |
| 22 | Kimi | Moonshot AI | 0.1% | 0.1% |
| 23 | Mistral | Mistral AI | 0.1% | 0.0% |
| 24 | Luma | Luma AI | 0.1% | 0.0% |
| 25 | Veo | 0.1% | 0.2% | |
| 26 | Poe | Quora | 0.0% | 0.0% |
share of Google search interest — relative preference, not usage counts. 0.0% means the tool rounds to zero here — not that nobody searches for it. tool links open each tool’s stats page.
02 · the timeline
daily share per tool from the snapshot archive. share of Google search interest — relative preference, not usage counts — history accumulates from Jul 7, 2026.
03 · momentum
which tools are gaining and losing ground here. share of Google search interest — relative preference, not usage counts.
faq
ChatGPT — it takes 77.6% of United Kingdom's AI-tool search interest this week; Claude is second at 5.6%. Shares measure relative Google search interest — preference, not usage counts.
Claude: setting ChatGPT aside, it is United Kingdom's strongest AI preference at 5.6% of the country's AI-tool searches — rank #2 overall.
ChatGPT's share in United Kingdom is 77.6% versus 74.4% worldwide — 3.2pp above its global figure. The full 26-tool ranking above is rebuilt every day from fresh Google Trends data.
slice it yourself: United Kingdom in the compare deep-dive · developer scene: United Kingdom on the adoption map · raw history: series/GB.json.