head-to-head · ai tracker
two tools, one question — answered with daily search-interest data across 85 countries.
This week it’s a dead heat: Microsoft Copilot and Perplexity both hold 0.5% of global AI-tool search interest. Country-by-country, Microsoft Copilot is the preferred pick in 21 of the 85 tracked countries and Perplexity in 34. share of Google search interest — relative preference, not usage counts.
updated 2026-07-23 · refreshed daily
01 · the two-horse race
weekly, 2025-07-13 → 2026-07-19. share of Google search interest — relative preference, not usage counts.
02 · momentum
share moves from daily snapshots, side by side. share of Google search interest — relative preference, not usage counts — history accumulates from Jul 7, 2026.
03 · who prefers what
every country compared on its own shares; ranked by margin. share of Google search interest — relative preference, not usage counts.
| # | country | Microsoft Copilot | Perplexity | margin |
|---|---|---|---|---|
| 1 | 🇬🇧 United Kingdom | 1.1% | 0.3% | +0.8pp |
| 2 | 🇳🇱 Netherlands | 0.9% | 0.3% | +0.6pp |
| 3 | 🇯🇵 Japan | 1.0% | 0.4% | +0.6pp |
| 4 | 🇨🇿 Czechia | 0.7% | 0.3% | +0.4pp |
| 5 | 🇺🇸 United States | 0.7% | 0.3% | +0.4pp |
| 6 | 🇦🇺 Australia | 0.8% | 0.5% | +0.3pp |
| 7 | 🇪🇸 Spain | 0.5% | 0.2% | +0.3pp |
| 8 | 🇧🇪 Belgium | 0.7% | 0.4% | +0.3pp |
| # | country | Perplexity | Microsoft Copilot | margin |
|---|---|---|---|---|
| 1 | 🇬🇭 Ghana | 1.0% | 0.3% | +0.7pp |
| 2 | 🇳🇬 Nigeria | 0.7% | 0.0% | +0.7pp |
| 3 | 🇪🇹 Ethiopia | 0.6% | 0.0% | +0.6pp |
| 4 | 🇷🇺 Russia | 0.7% | 0.2% | +0.5pp |
| 5 | 🇧🇩 Bangladesh | 0.4% | 0.0% | +0.4pp |
| 6 | 🇮🇩 Indonesia | 0.4% | 0.0% | +0.4pp |
| 7 | 🇳🇵 Nepal | 0.4% | 0.0% | +0.4pp |
| 8 | 🇺🇬 Uganda | 0.8% | 0.4% | +0.4pp |
country links open that country’s full AI-preference page. updated 2026-07-23.
faq
It's a dead heat this week: both Microsoft Copilot and Perplexity hold 0.5% of global AI-tool search interest. Country-by-country, Microsoft Copilot leads in 21 of the 85 tracked countries and Perplexity in 34. This measures share of Google search interest — relative preference, not usage counts.
Perplexity out-searches Microsoft Copilot in 34 of the 85 tracked countries — most strongly in Ghana (1.0% vs 0.3%), Nigeria (0.7% vs 0.0%), Ethiopia (0.6% vs 0.0%). The full country split is in the tables above and refreshes daily.
Over the last 30 days Microsoft Copilot's global search share moved -0.1pp and Perplexity's -0.3pp — so Microsoft Copilot has the better momentum right now. Day-to-day search share is noisy; read short windows as weather, not climate.
go deeper: Microsoft Copilot stats · Perplexity stats · all 26 tools on one chart.